Top-Notch Off-Road Gear

Family-Run Business

Welcome to Avatar Offroad, a family-run business dedicated to the thrill of off-roading and the adventure that comes with it! Operated by a passionate team of Mom, Dad, Son, Daughter, and Son-in-law, we’ve been immersed in the outdoor industry for over 30 years. Growing up skiing, biking, windsurfing, and enjoying various other outdoor activities, our shared love for adventure inspires everything we do! We strive to provide top-notch equipment, resources, and community support for off-road enthusiasts of all skill levels. Whether you’re navigating rugged terrains, exploring scenic backroads, or tackling extreme trails, we aim to enhance your experience with the best gear crafted by our own hands.

From Bike Shops to Off-Road Innovators

Our journey began in the ski and surf realm, eventually transitioning to owning bike shops in Oregon for decades. In 2013, we moved to Utah with a vision to capitalize on our son, Colton's engineering skills and Dad's metalworking background. Initially starting as a job shop, this ambition led us to build Avatar from the ground up. In 2018, we received our first commission to enter the off-road industry, and we’ve been dedicated to producing high-quality, in-house products ever since. At Avatar Offroad, we believe that the right equipment can make all the difference in your off-roading journey. That's why Colton works tirelessly to design thoughtful, durable products! Our products are proudly made in-house in the USA: ensuring the highest quality and performance standards! Our knowledgeable family team is always on hand to provide expert advice and recommendations tailored to your specific needs!